This site represents a wide variety of ideas for the client - musical performances, music therapy, mental health courses for adults and teens, songwriting and e-commerce. Combine, organize and cohesively display several subjects in one space.
Created a homepage that represents the client's separation of services and talents and yet incorporate all the information internally as one service supports another.
Produced a "spunky" and attractive design that melds the client's talents and services together, producing a web of experience and resources.
As with SEO, each page was created individually and linked relatively through SEO so to represent each avenue. The client's goals were the key driver for their SEO keywords and site development. This approach was taken to ensure the site targets the needed demographics of local pre-teens and parents.
With minimal content, every element of the site was optimized as well as build to support self-hosted videos. A word cloud called the "Pick and Go" powers the connection of interior resources such as all events, blogs entries, courses and pages. The header toolbar is equipt to support the client's primary goals with a donation option, links to the blog, online shop and event booking.
The online shop is supported by a WooCommerce store integration. A newsletter email marketing system is also integrated and managed by MailChimp.
ROLE: UI/UX Designer, Web Designer & Developer, SEO Specialist, Graphic Artist, Project Manager
KEY ACTIVITIES: Design Research Gathering, SEO Research, Client Interviews, Visual Design, Style Guide Design.