Design a brand that conceals the identity of this client while promoting a new anonymous publication to launch their career into the world of speaking engagements as a career consultant, motivational speaker and author.
Create a brand to support new materials online and offline while still actively targeting specific demographics through constant blogging and social media solutions.
Created a marketing system which allows the client conceal their identity and yet still pursue their goals. There have been several book sales and a number of booked speaking engagements.
Researched and developed SEO materials designed to target "millennials", local businesses, working professionals and entrepreneurs. Concealed the identity of this client behind their pen name in all publications.
Developed a site to support the author's voice and character, optimized to achieve the client's goals with constantly KPI monitoring. Aside from targeting specific demographic, the SEO research, Google Ads and social media campaigns were geared at selling the client’s new publication. The project and site underwent various modifications in order to boost the interest and support of investors as the project took shape. Custom landing pages were created to support several campaigns.
The client was advised to post regularly to encourage book sales as well as give the opportunity to improve keywords and visibility on the web through social media and SEO optimization. This initial site and blog supports the brand, message and goal to incorporate Public Speaker into the client's repertoire.
ROLES: UI/UX Designer, Web Designer & Developer, SEO Specialist, Graphic Artist, Project Manager